Vim li cas thiaj muaj sab nraum zoov liab qab-qhov muag 3D billboards nyob txhua qhov chaw?

Lingna Belle, Duffy thiab lwm lub hnub qub Shanghai Disney tau tshwm sim ntawm qhov screen loj hauv Chunxi Road, Chengdu.Cov menyuam roj hmab tau sawv ntawm qhov ntab thiab yoj, thiab lub sijhawm no cov neeg tuaj saib tuaj yeem xav tias ze dua - zoo li lawv tau yoj ntawm koj dhau qhov txwv ntawm qhov screen.

Sawv ntsug ntawm lub vijtsam loj loj L-zoo li no, nws tsis yooj yim kom tsis txhob nres, saib thiab thaij duab.Tsis yog tsuas yog Lingna Belle xwb, tab sis kuj yog panda loj heev, uas sawv cev rau cov yam ntxwv ntawm lub nroog no, tau tshwm sim ntawm lub vijtsam loj tsis ntev dhau los."Nws zoo li tau nkag mus."Ntau tus neeg ntsia ntawm qhov screen thiab tos, tsuas yog saib cov yeeb yaj kiab 3D qhov muag liab qab ntawm ntau tshaj kaum vib nas this.

001 ib

Cov iav tsis muaj 3D cov ntxaij vab tshaus loj tau tawg thoob plaws ntiaj teb.

Beijing Sanlitun Taikoo Li, Hangzhou Hubin, Wuhan Tiandi, Guangzhou Tianhe Road… Hauv ntau lub nroog lag luam tseem ceeb hauv nroog, 3D cov ntxaij vab tshaus loj ntawm ntau pua lossis ntau txhiab square metres tau dhau los ua lub nroog cov neeg muaj koob npe hauv Internet.Tsis tsuas yog nyob rau hauv thawj- thiab thib ob-tier nroog, ntau thiab ntau 3D loj cov ntxaij vab tshaus tseem tsaws nyob rau hauv lub thib peb-tier thiab qis lub zos, xws li Guangyuan, Sichuan, Xianyang, Shaanxi, Chenzhou, Hunan, Chizhou, Anhui, thiab lwm yam., thiab lawv cov lus hais kuj yog "thawj lub vijtsam" nrog ntau yam kev tsim nyog, qhia txog cov yam ntxwv ntawm cov cim hauv nroog.

Raws li cov ntaub ntawv tshawb fawb los ntawm Zheshang Securities Research Institute, tam sim no muaj ze li ntawm 30 tsom iav-dawb 3D cov ntxaij vab tshaus loj hauv kev lag luam hauv Suav teb.Qhov nrov tam sim ntawd ntawm cov ntxaij vab tshaus loj no tsis muaj dab tsi ntau tshaj li qhov tshwm sim ntawm kev tshaj tawm kev lag luam thiab kev txhawb nqa txoj cai.

Yuav ua li cas pom qhov pom tseeb ntawm qhov muag liab qab 3D ua tiav li cas?

Cov whales loj heev thiab cov dinosaurs dhia tawm ntawm lub vijtsam, lossis lub raj mis dej loj loj ya mus rau pem hauv ntej ntawm koj, lossis cov mlom virtual uas muaj cov thev naus laus zis cuam tshuam nrog cov neeg tuaj saib ntawm lub vijtsam loj.Lub ntsiab feature ntawm qhov liab qab-qhov muag 3D lub vijtsam loj yog qhov kev paub "immersive", uas yog, koj tuaj yeem pom 3D pom kev zoo yam tsis hnav tsom iav lossis lwm yam khoom siv.

Hauv txoj ntsiab cai, qhov pom kev pom ntawm qhov muag liab qab 3D yog tsim los ntawm kev ua yuam kev ntawm tib neeg lub qhov muag, thiab daim ntawv ntawm kev ua haujlwm tau hloov pauv los ntawm txoj kev xav, yog li tsim lub siab ntawm qhov chaw thiab peb-dimensionality.

Tus yuam sij rau nws realization yog nyob rau hauv qhov screen.Cov ntxaij vab tshaus loj uas tau dhau los ua cov cim tseem ceeb yog yuav luag txhua qhov tsim ntawm 90 ° folded qhov chaw ntawm cov ces kaum sib txawv - seb nws yog lub vijtsam ntawm Gonglian Lub Tsev hauv Hangzhou Hubin, qhov screen loj ntawm Chunxi Road hauv Chengdu, lossis lub vijtsam loj ntawm Taikoo Li. Hauv Sanlitun, Beijing, lub kaum loj L-zoo li lub vijtsam yog qhov kev pom zoo tshaj plaws rau qhov muag liab qab 3D.Feem ntau hais lus, cov kaum sab xis ua haujlwm zoo dua li cov kaum sab xis ntawm cov pob qij txha ntawm lub vijtsam.Qhov siab dua qhov pom tseeb ntawm LED npo nws tus kheej (piv txwv li, yog tias nws tau hloov kho mus rau 4K lossis 8K screen) thiab qhov loj dua ntawm thaj chaw (qhov chaw loj ntawm cov ntxaij vab tshaus feem ntau yog ntau pua lossis ntau txhiab square meters), qhov tseeb dua qhov liab qab- qhov muag 3D nyhuv yuav yog.

002 ib

Tab sis qhov no tsis tau txhais hais tias cov nyhuv no tuaj yeem ua tiav los ntawm kev luam cov ntaub ntawv video ntawm ib qho screen loj loj.

“Qhov tseeb, qhov screen tsuas yog ib qho xwb.Videos nrog zooliab qab-qhov muag 3DCov teebmeem yuav luag txhua qhov xav tau cov ntsiab lus tshwj xeeb digital kom phim. "Tus tswv tsev nyob hauv ib cheeb tsam kev lag luam hauv Beijing hais rau Jiemian News.Feem ntau, yog tias cov neeg tshaj tawm muaj qhov yuav tsum tau muab tso rau3D loj screen, lawv kuj yuav tso siab rau lub koom haum digital tshwj xeeb.Thaum tua, yuav tsum muaj lub koob yees duab siab txhais kom paub meej thiab xim saturation ntawm daim duab, thiab qhov tob, kev xav thiab lwm yam tsis zoo ntawm daim duab raug kho los ntawm kev ua tiav tom qab los nthuav tawm cov nyhuv liab qab 3D.

Piv txwv li, cov khoom kim heev hom LOEWE tau tshaj tawm kev sib koom ua ke "Howl's Moving Castle" tshaj tawm hauv cov nroog xws li London, Dubai, Beijing, Shanghai, Kuala Lumpur, thiab lwm yam xyoo no, nthuav tawm cov nyhuv liab qab-qhov muag 3D.OUTPUT, lub koom haum digital cov ntsiab lus muaj tswv yim ntawm cov yeeb yaj kiab luv luv, tau hais tias cov txheej txheem tsim khoom yog txhawm rau txhim kho Ghibli cov yeeb yaj kiab animated los ntawm tes pleev xim rau ob-seem animation rau peb-dimensional CG pom cov teebmeem.Thiab yog tias koj saib cov ntsiab lus digital feem ntau, koj yuav pom tias txhawm rau nthuav tawm qhov kev nkag siab zoo ntawm peb sab, "thav duab" yuav raug tsim hauv daim duab, kom cov duab cov ntsiab lus xws li cov cim thiab cov hnab ntim tau zoo dua hla ntawm thaj tsam. thiab muaj kev xav ntawm "flying out".

Yog tias koj xav nyiam cov neeg tuaj yeem thaij duab thiab kos rau hauv, lub sijhawm ntawm kev tso tawm kuj yog qhov yuav tsum tau xav txog.

Xyoo tas los, tus miv calico loj heev ntawm lub vijtsam loj ntawm txoj kev tsis khoom hauv Shinjuku, Tokyo, Nyiv, ib zaug dhau los ua lub hnub qub hauv kev sib raug zoo.YUNIKA, tus neeg ua haujlwm ntawm qhov noloj loj 3D advertising screen, uas yog hais txog 8 meters siab thiab 19 meters dav, hais tias nyob rau hauv ib tes, lawv xav ua ib tug qauv los qhia rau advertisers, thiab ntawm qhov tod tes, lawv cia siab tias yuav nyiam cov neeg taug kev los ntawm kev txheeb xyuas thiab upload rau hauv social networks. , yog li attracting ntau cov ncauj lus thiab cov neeg siv khoom.

003 ib

Fujinuma Yoshitsugu, uas yog tus saib xyuas kev muag khoom ntawm lub tuam txhab, tau hais tias cov yeeb yaj kiab miv yog thawj zaug ua si random, tab sis qee tus neeg tau tshaj tawm tias kev tshaj tawm tau ua tiav sai li sai tau thaum lawv pib ua yeeb yaj kiab, yog li tus neeg teb xov tooj pib ua si hauv plaub lub sijhawm. ntawm 0, 15, 30 thiab 45 feeb ib teev, nrog lub sijhawm ntawm 2 thiab ib nrab feeb.Txawm li cas los xij, lub tswv yim ntawm kev ua si tshwj xeeb tshaj tawm nyob rau hauv randomness - yog tias tib neeg tsis paub thaum twg cov miv yuav tshwm sim, lawv yuav xyuam xim ntau rau lub vijtsam loj.

Leej twg siv lub 3D loj screen?

Ib yam li koj tuaj yeem pom ntau yam Asian Games tshaj tawm cov yeeb yaj kiab ntawm txoj kev ntawm Hangzhou lub chaw lag luam bustling, xws li peb lub mascots " ya" rau cov neeg tuaj saib ntawm 3D loj screen ntawm ntug dej hiav txwv, ib feem loj ntawm cov ntsiab lus ua si ntawm 3D sab nraum zoov npo loj yog qhov tseeb ntau yam kev tshaj tawm rau pej xeem thiab tsoomfwv cov yeeb yaj kiab tshaj tawm.

004 ib

Qhov no kuj yog vim muaj kev tswj hwm kev tshaj tawm sab nraum zoov hauv ntau lub nroog.Siv Beijing ua piv txwv, qhov feem pua ​​​​ntawm kev tshaj tawm kev pabcuam pej xeem yog ntau dua 25%.Lub nroog xws li Hangzhou thiab Wenzhou tau hais tias tag nrho cov kev tshaj tawm kev pabcuam pej xeem yuav tsum tsis pub tsawg dua 25%.

Qhov kev siv ntawm3D npo lojnyob rau hauv ntau lub nroog yog inseparable los ntawm kev txhawb nqa txoj cai.

Thaum Lub Ib Hlis Ntuj xyoo 2022, Ministry of Industry thiab Information Technology, Central Propaganda Department thiab rau lwm lub koom haum tau koom ua ke "Pua Lub Nroog thiab Ntau txhiab Screens" kev ua, coj los ntawm kev sim ua qauv qhia, tsim lossis coj kev hloov pauv ntawm cov ntxaij vab tshaus loj rau hauv 4K. / 8K ultra-siab txhais cov ntxaij vab tshaus loj.Lub cim tseem ceeb thiab cov yeeb yam hauv Internet ntawm 3D cov ntxaij vab tshaus loj tau dhau los ua kom muaj zog thiab muaj zog.Raws li qhov chaw pej xeem kos duab, nws yog qhov tshwm sim ntawm kev rov ua dua tshiab hauv nroog thiab tseem ceeb.Nws kuj yog ib feem tseem ceeb ntawm kev lag luam hauv nroog thiab kev txhawb nqa kev coj noj coj ua tom qab muaj kev nce siab hauv cov neeg caij tsheb hauv ntau qhov chaw hauv lub sijhawm tom qab kis mob.

Tau kawg, kev ua haujlwm ntawm tag nrho 3D loj screen kuj xav kom nws muaj nqi lag luam.

Feem ntau nws cov qauv kev khiav hauj lwm zoo ib yam li lwm qhov kev tshaj tawm sab nraum zoov.Lub tuam txhab khiav lag luam yuav qhov chaw tshaj tawm los ntawm kev tsim tus kheej lossis lub koom haum, thiab tom qab ntawd muag qhov chaw tshaj tawm rau cov tuam txhab tshaj tawm lossis cov neeg tshaj tawm.Tus nqi lag luam ntawm 3D loj screen yog nyob ntawm cov yam ntxwv xws li lub nroog uas nws nyob, tus nqi tshaj tawm, raug, thiab thaj chaw tshuaj ntsuam.

"Feem ntau hais lus, cov tshaj tawm hauv cov khoom kim heev, 3C thev naus laus zis, thiab kev lag luam hauv Is Taws Nem nyiam tso ntau 3D cov ntxaij vab tshaus loj.Txhawm rau muab nws bluntly, cov neeg siv nyiaj txaus nyiam daim ntawv no. "Lub tuam txhab tshaj tawm hauv Shanghai tau hais rau Jiemian Xov Xwm tias txij li hom kev tshaj tawm zaj duab xis no yuav tsum tau tsim tshwj xeeb ntawm cov ntsiab lus digital, tus nqi ntawm thaj chaw loj cov ntxaij vab tshaus yog qhov siab, thiab kev tshaj tawm sab nraum zoov feem ntau yog rau lub hom phiaj ntawm kev pom ntshiab yam tsis muaj kev hloov pauv, cov neeg tshaj tawm yuav tsum tau. muaj ib qho nyiaj txiag rau hom lag luam.

Los ntawm qhov kev xav ntawm nws cov ntsiab lus thiab daim ntawv muaj tswv yim,liab qab-qhov muag 3Dtuaj yeem ua tiav qhov tob spatial immersion.Piv nrog rau kev tshaj tawm luam tawm ib txwm muaj, nws cov ntawv tshiab thiab cov duab txaus ntshai tuaj yeem ua rau muaj kev cuam tshuam zoo rau cov neeg tuaj saib.Kev tshaj tawm thib ob hauv kev sib tham ntxiv txhawb kev sib tham thiab nthuav tawm.

Qhov no yog vim li cas cov tuam txhab lag luam uas muaj kev nkag siab ntawm thev naus laus zis, zam, kos duab, thiab cov yeeb yam khoom kim heev tau txaus siab tso cov ntawv tshaj tawm no los qhia txog tus nqi lag luam.

Raws li kev txheeb cais tsis tiav los ntawm cov xov xwm "Kev Lag Luam Khoom kim heev", 15 hom khoom kim heev tau simliab qab-qhov muag 3D advertisingtxij li xyoo 2020, uas muaj 12 tus neeg mob hauv 2022, suav nrog Dior, Louis Vuitton, Burberry thiab lwm lub npe uas tau tso ntau qhov kev tshaj tawm.Ntxiv nrog rau cov khoom kim heev, hom xws li Coca-Cola thiab Xiaomi kuj tau sim liab qab-qhov muag 3D tshaj tawm.

“Los ntawmeye-catching liab qab-qhov muag 3D loj screenntawm lub ces kaum L-shaped ntawm Taikoo Li South District, tib neeg tuaj yeem hnov ​​​​qhov pom kev cuam tshuam los ntawm qhov muag liab qab 3D, qhib kev sib tham digital tshiab rau cov neeg siv khoom. "Beijing Sanlitun Taikoo Li hais rau Jiemian Xov Xwm.

""

Raws li Jiemian Xov Xwm, feem ntau ntawm cov tub lag luam ntawm lub vijtsam loj no yog los ntawm Taikoo Li Sanlitun, thiab muaj ntau lub npe nrog cov yam ntxwv tshiab, xws li Pop Mart - hauv cov yeeb yaj kiab luv luv, cov duab loj ntawm MOLLY, DIMMO thiab lwm tus "dhau lub screen."

Leej twg yog tus ua lag luam 3D loj-screen?

Raws li liab qab-qhov muag 3D dhau los ua ib qho tseem ceeb hauv kev tshaj tawm sab nraum zoov, ntau lub tuam txhab Suav LED zaub screen tuam txhab tau koom nrog, xws li Leyard, Unilumin Technology, Liantronics Optoelectronics, Absen, AOTO, XYGLED, thiab lwm yam.

Ntawm lawv, ob lub 3D cov ntxaij vab tshaus loj hauv Chongqing yog los ntawm Liantronics Optoelectronics, uas yog Chongqing Wanzhou Wanda Plaza thiab Chongqing Meilian Plaza.Thawj 3D loj screen hauv Qingdao nyob rau hauv Jinmao Lanxiu City thiab Hangzhou nyob rau hauv Wensan Road yog tsim los ntawm Unilumin Technology.

Tseem muaj cov tuam txhab teev npe ua haujlwm 3D cov ntxaij vab tshaus loj, xws li Zhaoxun Technology, uas tshwj xeeb hauv kev kub ceev tsheb ciav hlau digital tshaj tawm, thiab hais txog 3D sab nraum zoov loj screen project raws li nws "ob nkhaus" ntawm kev loj hlob.

Lub tuam txhab ua haujlwm 6 cov ntxaij vab tshaus loj hauv Beijing Wangfujing, Guangzhou Tianhe Road, Taiyuan Qinxian Street, Guiyang Fountain, Chengdu Chunxi Road thiab Chongqing Guanyinqiao City Business District, thiab tau hais rau lub Tsib Hlis 2022 tias nws yuav nqis peev 420 lab yuan hauv peb lub xyoos tom ntej no. 15 sab nraum zoov liab qab-qhov muag 3D siab txhais cov ntxaij vab tshaus loj hauv lub xeev cov peev thiab saum toj no.

"Lub qhov muag liab qab 3D tej yaam num hauv cheeb tsam lag luam loj hauv tsev thiab txawv teb chaws tau ua tiav kev lag luam thiab kev sib txuas lus zoo.Lub ntsiab lus tau kub ntev ntev, muaj ntau yam kev tshaj tawm hauv online thiab offline, thiab cov neeg siv muaj kev paub tob thiab nco.Peb zoo siab tias cov ntsiab lus liab qab-qhov muag 3D yuav dhau los ua ib qho tseem ceeb ntawm kev lag luam thiab kev txhawb nqa yav tom ntej. "Zheshang Securities Research Institute tau hais hauv tsab ntawv tshawb fawb.

 

 


Post lub sij hawm: Feb-14-2024